Post por kmstfatema en Mar 5, 2024 10:37:33 GMT
From the perspective of SEO optimization for e-commerce, it is very important to pay attention to the factors that can increase the CTR in the SERPs , which are fundamental to making a difference even before the user enters our e-commerce. A user clicks more easily on a site that implements reviews above all for a question of trust, but reviews are just one of the activities we can implement to improve our online store in the eyes of Google and users. The SERPs have become increasingly richer: we can find maps, product images, videos, but also zero results, or food calorie warnings when it comes to recipes. As highlighted by SEMrush search data, reviews, site links, carousel, images and knowledge graph make the difference today for SEO optimization for e-commerce in Google.
Serp features for e-commerce: SEMrush search Instant responses Germany Telegram Number Data linked to informational queries can drive greater traffic to your e-commerce, we will see some concrete and useful examples later . Case Study: E-commerce of Craft Beers When we started planning SEO optimization and the contents to be developed in the online craft beer sales sector (the case study we will see) we went on to carry out market research and qualitative and quantitative analyzes on current competitors . Who are your competitors? Find out in detail with Domain Analysis enter your site Try it now! → ADS illustration On behalf of Birre da Manicomio we therefore studied the best strategy to make the site not only interesting and complete in the eyes of Google, but to also make it attractive in the SERPs , using everything we had to increase its CTR and leapfrog competitors.
We therefore analyzed what were the most common characteristics of e-commerce in the SERPs and we tried to implement them by offering evidence of the same characteristics on the site as well, while also optimizing internal interlinking and all the menus present on the site (primary, product sheets , categories and blog pages). Reviews For the target keywords of Asylum Beers , and in this sector in general, approximately 20% of searches returned results displaying reviews . So it was very important to implement a review system equipped with schema.org markup to start making a difference right away.
Serp features for e-commerce: SEMrush search Instant responses Germany Telegram Number Data linked to informational queries can drive greater traffic to your e-commerce, we will see some concrete and useful examples later . Case Study: E-commerce of Craft Beers When we started planning SEO optimization and the contents to be developed in the online craft beer sales sector (the case study we will see) we went on to carry out market research and qualitative and quantitative analyzes on current competitors . Who are your competitors? Find out in detail with Domain Analysis enter your site Try it now! → ADS illustration On behalf of Birre da Manicomio we therefore studied the best strategy to make the site not only interesting and complete in the eyes of Google, but to also make it attractive in the SERPs , using everything we had to increase its CTR and leapfrog competitors.
We therefore analyzed what were the most common characteristics of e-commerce in the SERPs and we tried to implement them by offering evidence of the same characteristics on the site as well, while also optimizing internal interlinking and all the menus present on the site (primary, product sheets , categories and blog pages). Reviews For the target keywords of Asylum Beers , and in this sector in general, approximately 20% of searches returned results displaying reviews . So it was very important to implement a review system equipped with schema.org markup to start making a difference right away.